Best Tools for Keyword Research (As Voted by 58 Online Marketing Experts)
#1: SEMrush (34 votes) ... [Get One Month of SEMrush PRO for free here]
#2: Google Keyword Planner (33 votes)
#3: Keyword Tool.io (10 votes)
#4: Buzzsumo (9 votes)
#5: Longtail PRO (8 votes)... [Start a 10 day trial for just $1 here]
#6: Google Trends (7 votes)
#7: Ubersuggest and Google Analytics (6 votes)
#8: KWFinder (4 votes)
#9: Moz KW Difficulty Tool, Market Samurai & WordTracker
#10: SERPwoo, GrepWords, SEOcockpit, BrightEdge Data Cude & Excel (2 votes)
#1: Gael Breton (Authority Hacker)
1 - SEMRush: Who doesn't want to know what their competitors rank for? That's my #1 way of finding keywords (see how here)
2 - Google keyword planner: No matter how many fancy keyword tools there are out there, the keywords planner gives you the trends and allows you to enter landing pages (from your competitors) to extract high volume relevant keywords.
3 - Ubersuggest: The best (free) tool to expand on a base keyword and find long tail variations to talk about / include in your article.
#2: Geoff Kenyon (GeoffKenyon.com)
The three tools that I use most frequently for keyword research are, KeywordTool.io, SEM Rush, and Excel. While each of these are useful tools, they all serve very different purposes. KeywordTool.io is great for discovering variations of keywords to built pages around. Frequently, I use this the most for developing content. I will use the tool to pull in a lot of keywords related to a theme and group them into relevant topics. These topics will either become their own content page or will be combined with other topics to create a page. KeywordTool.io is similar to other tools out there such as Uber Suggest, which I've used for a long time, but it tends to produce more keywords and it provides search volume for the keywords.
SEMRush is great for competitive keyword research. If you look at the organic competitors section of the tool, it will show you who you're competing with for common keywords. You can then go in to each of those competitors and identify keywords that you might not be targeting now, but you should be. In addition, you can dig into the paid side of search and find out what keywords your competitors are bidding on, and then leverage those keywords for your own organic benefit if you're not already doing so.Search Metrics does this as well, but I've found SEM Rush to provide a greater range of keywords and they save more historical keyword data than Search Metrics.
Excel serves a couple different purposes in my keyword research projects. Most simply, I've found Excel to be one of the most effective ways to simply and actionable present keyword research data. I use Excel to create keyword mapping documents where I provide the URL along with the associated keywords, titles, etc. I've also found Excel to be very useful when you are working with a site that offers services in different areas. Using the concatenate or & formulas, you can easily create permutations of keywords and geographic regions to generate keywords for different services and geographies served.
#3: Ana Hoffman (Traffic Generation Cafe)
1. SEMrush
2. Market Samurai
3. Google Adwords.
But really, only SEMrush.
#4: Paul Shapiro (Searchwilderness.com)
I think people's aresenal of keyword research tools are mostly the same: 1) You need a tool to examine search volume, most likelyGoogle Keyword Planner 2) A tool to help you generate more keyword ideas. Tools that work with the search engines' autosuggestions are very popular such asKeywordTool.io and Ubersuggest 3) Then people might add a tool broaden the depth of their data, maybe including something like Google Trends orMoz's Keyword Difficulty tool.
Instead of focusing on the 3 tools that everyone needs to cover these important bases, I'll give you my top 3 keyword research tools that you need to go above-and-beyond what everyone else is doing:
1) KNIME - if you want a very open-ended tool that can be used to do all sorts of keyword analysis. It was the focus of my BrightonSEO 2015 talk on doing better semantic keyword research.
2) MarketMuse - This is a tool that's just taking off, but it's AMAZING. It basiciall crawl your website and/or your competitors' website and find keyword gaps using pretty sophisiticated topic modeling algorithims. It works extremely well.
3) Seed Keywords - Sometimes your keyword research needs a human element and you should be asking your consumer audience how they would search for something. Seed Keywords helps you create a small survey and get that feedback.
#5: Matthew Barby (matthewbarby.com)
If I could only use three tools for keyword research then they would be:
1. Google Keyword Planner
2. KW Finder
3. Moz Keyword Difficulty Tool
These are the main tools that I use, with Google Keyword Planner and Moz Keyword Difficulty tool being the constant within the list. I sometimes change KW Finder with Long Tail Pro or Keyword Snatcher. Similarly I love SEMrush for competitive analysis but KW Finder is just so well-rounded and powerful that it can do many things on it's own.
#6. Adam Connell (bloggingwizard.com)
1) SEMrush – You get a lot of useful functionality with this tool including site auditing, keyword difficulty scores, estimated traffic data etc. What I really like about SEMrush is how you can search up your competitors and get an idea of the keywords they’re ranking for along with estimated search volumes.
2) Keywordtool.io – This tool uses Google’s autocomplete feature to generate keywords. Super useful and it’s free.
3) BuzzSumo – Not your usual keyword research tool and well, it’s not. Keyword research has been a foundation of content planning for a good while and it’s about more than specific keywords, it’s about topical reliance and intent. I use BuzzSumo to validate my keyword research and get an idea of how much certain topics get shared.
#7. Christine Churchill (keyrelevance.com)
I like using a variety of keyword tools, but if I was on a desert island and could only use three tools, the three keyword tools I would want access to for keyword research are:
1.) Google Keyword Planner
2.) SEMRush
3.) Google Trends.
#8. Ian Cleary (Razor Social)
1) Inboundwriter - Inboundwriter helps at the ideation phase. I enter in my proposed title for a post and Inboundwriter will indicate how likely it is that I will rank on Google for these keywords. It will also tell me the related keywords that I should consider in my content.
2) SEMRush - Find out what keywords your competitor is ranking on so you can create better content and take some of your competitors traffic.
3) Google Keyword Planner - Find out an estimate of searches for particular keywords. Not always accurate but useful to review alongside the other tools.
#9. Brian Dean (Backlinko)
1) SEMRush
2) SEOcockpit
3) Longtailpro (Get long tail pro 20% discount)
#10. Jacob King (jacobking.com)
1) Google Keyword Tool - still calling it tool, not buying into their Adwords keyword planner BS
2) SEMRush
3) Excel and then Scrapebox keyword scraper for some suggestions merging prefixes and suffixes too
#11. James Norquay (Prosperity Media)
Three tools for Keyword Research -
1. Google Keyword Tool - Even though it is old school and the data is not 100% accurate it does still provides some decent data.
2. SEMRush - Rush is great for keyword research on your own site and competitors sites, tho it does not track long tail traffic.
3. Ubersuggest - Ubersuggest is great for generating long tail variations of keywords and generating fresh ideas.
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